Yet over time, Apple improved the third-party app capabilities, simplified the operating system and added a faster processor. Though expect it to possibly follow a similar trajectory as the reception for the Apple Watch which started off quite slowly with mediocre apps, a jumbled interface, a sluggish processor and an undefined purpose. They understand that their XR Headset isn’t going to be a smash hit right out of the gate.

It was an opportunity for the mixed-reality team to rally leaders around what could be the next major platform beyond the iPhone, iPad, Mac and Apple Watch.īloomberg surmises that executives have struck a realistic tone within the company. The device was demonstrated for the group, marking a key milestone ahead of the headset’s public debut planned for WWDC23. The group, known as the Top 100, was there to watch presentations on Apple’s most important new product to come along in year. According to Bloomberg sources, there was a momentous gathering last week in the Steve Jobs Theater, Apple’s biggest showcase site, suggesting that a public unveiling or their first-generation XR Headset is getting closer.

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